Marketing Strategy for Asian American Digital Music Market
One of our clients, approached us to develop a marketing strategy for targeting the Asian American digital music market. We conducted a thorough analysis of the Asian-American market and suggested the best mix of marketing channels to target, how to target (messaging), and the amount of funds and time to be spent on each channel + message. Further, we also projected the return on investment on the strategy over a 3-years time span taking into account: the number of leads that
