Strategic Opportunity Analysis of Mercedes Benz in Electric Cars Segment
The research involves analysis of key opportunities for Mercedes Benz in terms of location, consumer demographics (age, gender), electric cars sub-segments (hybrid vs. battery-operated electric vehicle), and luxury cars segment (compact, mid-size sedan, and large-size sedan). Below are some of the snippets from the analysis: EV Market Overview: Globally, light electric vehicles (EVs) sales on average growing ~40-50% annually, all-electric vehicles account for 74% of the total
